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Ms Shirley CHOW
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Download Syllabus

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Module Syllabus

Strategic New Media Advertising

Module Code: MET4016
Duration: 30 hours
Course Fee: $ 3,000

Intended Learning Outcomes

On completion of the module, students are expected to be able to:

  • apply the essential knowledge of formulating a New Media Advertising Campaign;
  • develop creative strategies to generate a New Media Advertising concept; and
  • produce a New Media Advertising Campaign.

Entry Requirements

  • The minimum entry requirements for the course should be five HKCEE passes including English Language and Chinese language (Level 2 or above), or equivalent and subject to a satisfactory interview or aptitude test; or
  • Mature applicants, i.e. those aged 23 or above with at least two years' relevant working experience, can be admitted and subject to a satisfactory interview or aptitude test.